Canadian Wartime Propaganda

First World War Propaganda Poster

If You Cannot Join Him, You Should Help Her, CWM 19890086-530

If You Cannot Join Him, You Should Help Her

In the lower left is depicted a Canadian Patriotic Fund office, a private organization that raised money to support soldiers' families. The message here, that the families of those serving overseas were a public obligation, is visually reserved, even Victorian, but also subtly progressive: government's growing financial obligations to veterans and their families, a marked feature of both world wars, was one of the cornerstones of Canada's emerging welfare state.

Designer and printer unknown
Published on behalf of the Canadian Patriotic Fund
Commercial colour print, 1915-1918 Canada
CWM 19890086-530

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